ImprovMX vs. Mailchimp

Mailchimp is an email marketing platform for newsletters, campaigns, and automation. ImprovMX is a dedicated email forwarding service with SMTP sending. They serve fundamentally different purposes.

Choose Mailchimp if you need email marketing, newsletters, and campaign analytics. Choose ImprovMX if you need email forwarding and the ability to send from your custom domain.

Feature

ImprovMX

Mailchimp

Primary Purpose

Email forwarding and SMTP sending

Email marketing and campaigns

Pricing

Free plan for forwarding. Paid from $9/mo

Free plan with limits. Paid from $13/mo

Email Forwarding

Advanced rules routing, regexes, webhooks

No email forwarding

Email Campaigns

No campaign or newsletter tools

Full campaign builder with templates and analytics

SMTP Sending

SMTP sending for personal email

Transactional email via Mandrill add-on

API

API for domains and aliases

Extensive marketing API

Simplicity

Simple, focused on forwarding

Feature-rich but complex interface

Compliance

GDPR compliant

GDPR and CAN-SPAM compliant

Your domain deserves better email

Set up in minutes and forget about it.

Schedule Demo Setup Now